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Landing Pages That Sell
Building Landing Pages That Convert: A Field-Tested Approach In the digital marketing world, crafting a landing page that effectively converts visitors into customers is both an art and a science. While there’s… more →
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The Psychology Behind Color Choices: How Web Designers Manipulate Your Emotions
Why Every Color on Your Screen is Strategically Chosen to Influence Your Decisions Have you ever paused to wonder why Facebook is blue, or why McDonald’s boldly combines red and yellow in… more →
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UX has a forgotten ancestor and his system was better
Rediscovering Froebel: The Forgotten Genius Behind Modern Education and Design In the landscape of educational philosophy and design thinking, few figures have been as influential yet as overlooked as Friedrich Froebel. In… more →
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Dopamine isn’t about pleasure. It’s about desire.
How Understanding Dopamine Changed My Approach to UX Design and User Engagement In the world of UX design, creating engaging and satisfying user experiences is a goal we all strive for. But… more →
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Our new team review process and principles at Booking.com
Bringing a UX Community Together: A Case Study on Collaboration, Critique, and Creativity In today’s fast-paced digital world, user experience (UX) design is more than just a functional aspect of product development;… more →
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The Interface Is Disappearing , but Not in the Way You Think
The Future of Interfaces: A Dance of Technology and Humanity In a world increasingly driven by technology, it’s fascinating to consider the trajectory of user interfaces (UIs). Former Google CEO Eric Schmidt… more →
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How to sell the European Accessibility Act to your boss
Accessibility as a Business Imperative: The European Accessibility Act and Your Bottom Line In today’s rapidly evolving digital landscape, accessibility is more than just a moral obligation—it’s a business imperative. The European… more →
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Lessons from a design leadership interview.
Dissecting Uber’s Peak Hour Booking Flow: A Deep Dive into Design, Decisions, and Trade-offs In the fast-paced world of digital product design, understanding the nuances of user experience and the strategic decisions… more →
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AI is flattening language — and redistributing power
AI’s Influence on Language: Flattening Barriers and Redistributing Power In today’s digital era, the landscape of communication is undergoing a seismic shift, primarily driven by advancements in artificial intelligence (AI). Traditionally, “good… more →
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How Visual Aesthetics and Website Personality Shape User Trust and Experience
Transforming Conversion Rates and Building Trust with Visual Identity and Design Personality In today’s digital age, your website serves as the primary touchpoint between your brand and potential customers. Much like a… more →